My Amazon Guy Scaling vs Growth: Delegation & Talent with Yoni Kozminski #146
Yoni Kozminski scaled an Amazon business from 2 to 5-million and built a Phillpines team and sold it to Thrassio. Sellers get stuck deep into their Amazon business, but how do you focus your day and get out of your business.
Yoni has a decade spent in building digital strategy. We speak a lot about using talen to grow your business.
- Consulting business: www.weareescala.com
- Talent business: multiplymii.com
Multipliers recommended book: https://www.amazon.com/Multipliers-Revised-Updated-Leaders-Everyone/dp/0062663070/ref=sr_1_1?dchild=1&keywords=Multipliers&qid=1610986636&sr=8-1
Keys to success:
- Hired a recruiter.
- Hire your replacement/multipy yourself
- Remove yourself from the deliverable
- Put it on paper
Scale vs growth: Scale is staffing to the right level at the right time.
How can Amazon/eCom sellers get out of the daily grind and remove themselves from the business? Give a score of all tasks from 1-5, 5 is critical, 1 don't need to be there. How competent is the person that could replace you incrementally.
First step to make change is awareness. Your time should not be spent on immediate task delivery. Define the document.
What is an easy way that people can delegate tasks/understand how to delegate the right tasks to their team members? - Depends on the DNA of the busienss and people.
Sales Acceleration Formula book: https://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072/ref=sr_1_5?dchild=1&keywords=sales+acceleration+formula&qid=1610987654&sr=8-5
Mark Roberge categorizes talent into 5 areas: https://hiredna.com/these-are-the-top-5-traits-to-look-for-in-a-sales-rep-based-on-a-mountain-of-research/
- Curiousity
- Coachability
- Work Ethic
- Intelligence
- Prior Success
Book recommendation 3 - Traction: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_3?dchild=1&keywords=traction+book&qid=1610988056&sr=8-3
- Visionairy
- Integrator
If someone is looking to sell their Amazon business, what would be some of the things they should consider when going to market?
- Be in it to win it.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
― Abraham Lincoln
Contact Yoni at yoni@multiplymii.com