Wizards of Ecom

#314-10 Tried & True Selling Techniques for Commercials with DRTV Expert Jordan Pine

Jul 10, 2023

59:11

In this episode, we have a soldier, journalist and marketer, a good friend of mine, DRTV expert, Jordan Pine who dives deep into tried and true selling techniques for commercials. The discussion specifically focuses on Direct Response Television (DRTV), where Jordan shares his insights and strategies to succeed in this advertising medium.

Jordan elaborates on the concept of DRTV and how it differs from traditional commercials. He emphasizes that DRTV ads aim to generate an immediate response from viewers. He reveals some of his favorite commercial inspirations and highlights the importance of studying successful DRTV campaigns from the past and understanding what elements made them effective. By analyzing the techniques used in these commercials, marketers and advertisers can gain valuable insights and incorporate them into their own campaigns.

This podcast episode with Jordan Pine sheds light on the tried and true selling techniques for commercials, specifically focusing on DRTV. By exploring the concept, highlighting favorite commercial inspirations, and sharing successful techniques, listeners gain valuable insights into the world of DRTV advertising and how to effectively engage and persuade their target audience.

In This Episode:

[00:48] Introducing Jordan Pine

[01:50] DRTV and the journey before that.

[10:30] Favorite commercials and inspirations.

[14:55] How important is the beginning of a commercial?

[17:58] Techniques on commercial application to social media.

[19:20] Walkthrough commercial example technique.

[27:35] Social proof.

[285:50] Commercial shoots take how long?

[32:00] The magic demo.

[37:30] Comparing and contrasting.

[41:30] Commercial rejections and questions.