A Change of Brand Bolt with Arthur Foliard
Aug 15, 2023
Arthur Foliard, Creative Director at Koto, shares how his team approached the risk of pursuing a strong idea for Bolt's brand refresh. They discuss the debate around originality in logo design and the reaction to Bolt's new brand identity. The podcast also explores the process of logo design, the concept of originality, and the importance of simplicity in brand marks.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Mixed Reactions to Bolt's New Brand Identity
05:17 • 4min
Creating a Shockingly Simple Checkout: The Bolt Project
09:02 • 10min
The Process of Logo Design and Catching Lightning in a Bottle
19:19 • 3min
The Debate of Originality in Brand Identity Design
22:17 • 9min
The Debate of Originality and Logos in Brand Marks
31:08 • 4min