Bolt with Arthur Foliard
A Change of Brand
00:00
Creating a Shockingly Simple Checkout: The Bolt Project
This chapter discusses the brand strategy for Bolt, a B2B brand looking to attract shoppers with a shockingly simple checkout. It explores the design and messaging process, highlighting the importance of client feedback and incorporating their suggestions. The chapter also mentions the positive chemistry between Cotto and Bolt throughout the project.
Transcript
Play full episode
