The LinkedIn™ Branding Show
Our 'Surprise and Delight' LinkedIn Strategy to Boost Your Visibility & Brand (And It's Not Content)
Apr 3, 2025
Discover how to stand out on LinkedIn amid the noise of AI and automation. The hosts share their 'surprise and delight' strategy to boost visibility through authentic engagement. They highlight the power of generosity, encouraging support and endorsements to enhance community ties. Thoughtfulness plays a key role, as small acts of kindness can foster meaningful connections. Learn how creating thoughtful interactions can transform your professional network and strengthen your personal brand.
10:44
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Quick takeaways
- Personalized audio messages enhance networking by adding a human touch, fostering authentic connections amid digital noise.
- Leaving thoughtful recommendations boosts relationships and goodwill, showcasing recognition of others' contributions beyond professional engagements.
Deep dives
The Power of Audio Messages
Utilizing audio messages on LinkedIn serves as a unique and effective way to establish personal connections. By sending a brief personalized audio message after connecting, individuals can leave a memorable impression, which often surprises recipients who may not be aware of this feature. This approach humanizes interactions amid the overwhelming digital noise, allowing for more authentic communication. Such simple gestures can significantly enhance networking experiences and foster a sense of belonging within the LinkedIn community.
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