The LinkedIn™ Branding Show

Our 'Surprise and Delight' LinkedIn Strategy to Boost Your Visibility & Brand (And It's Not Content)

Apr 3, 2025
Discover how to stand out on LinkedIn amid the noise of AI and automation. The hosts share their 'surprise and delight' strategy to boost visibility through authentic engagement. They highlight the power of generosity, encouraging support and endorsements to enhance community ties. Thoughtfulness plays a key role, as small acts of kindness can foster meaningful connections. Learn how creating thoughtful interactions can transform your professional network and strengthen your personal brand.
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ADVICE

Audio Messages for Delight

  • Surprise connections with a personalized LinkedIn audio message.
  • Most people are unaware of or don't utilize this feature, making it memorable.
ADVICE

Recommendations as Social Gold

  • Write thoughtful recommendations for connections, especially podcast guests or collaborators.
  • Many people lack recent recommendations, so this stands out.
ADVICE

Skill Endorsements

  • Endorse people's skills on LinkedIn.
  • It's a small gesture that reminds them you're thinking of them.
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