My First Million #55 - Lead Gen Businesses, Islamic Finance & COVID-19 Virality
15 snips
Mar 7, 2020 Dive into the world of startup strategies and financial insights. Explore why lead generation businesses are soaring, and how firms like Zumper are reshaping the rental market. Discover the implications of a recent venture capital memo on navigating financial uncertainty while balancing growth opportunities. Delve into the fascinating dynamics of virality, drawing parallels between marketing and viral outbreaks. Plus, enjoy a quirky take on rebranding and the playful power of language in shaping our lifestyles.
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Viral Charity Campaign
- Shaan Puri recounts working with Michael Birch on a viral charity campaign.
- The campaign grew from zero to 5 million sign-ups in two weeks through optimizing viral growth.
Counterintuitive Viral Growth
- Viral growth is counterintuitive and often breaks our linear thinking.
- It compounds exponentially, making it hard to comprehend its rapid spread.
Email Marketing Tactics
- Shaan Puri and Sam Parr discuss using email plugins to automatically share pre-populated messages to Gmail contacts.
- Despite lower email open rates, this tactic still works, especially in countries like India and Turkey.