Modern CTO How GoFundMe is Changing Fundraisers in the Age of AI with Arnie Katz, CPTO
Sep 25, 2025
Arnie Katz, the Chief Product & Technology Officer at GoFundMe, shares his insights on leveraging AI to transform fundraising. He emphasizes the importance of understanding the psychology of asking for help and discusses the barriers people face in philanthropy. Arnie highlights how AI-generated enhancements can streamline story creation for fundraisers, and he reflects on his past startup failure as a vital leadership lesson. The conversation touches on fostering a culture that embraces failure to increase innovation velocity.
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LLMs Multiply Productivity Through Velocity
- LLMs primarily increase human productivity by raising velocity across workflows.
- GoFundMe adopted multiple enterprise LLMs early to accelerate product and customer-facing features.
Ask For Help By Framing Impact
- Ask for help because people generally want to help and it strengthens community ties.
- Frame requests around impact and growth to make asking less adversarial and more actionable.
Titles Drive Fundraiser Conversion
- Titles are a critical conversion point for fundraisers and many creators drop off at that step.
- GoFundMe used LLM-generated title suggestions and found they increased publication rate and fundraising success.