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Beyond The Prompt - How to use AI in your company

BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography

Mar 12, 2025
Berlin-based artist Boris Eldagsen, known for his groundbreaking work with AI-generated images, discusses his controversial decision to refuse a prestigious photography award. He introduces 'promptography,' a term for AI-created art, and emphasizes the crucial differences between traditional photography and AI. Eldagsen argues that AI enhances, rather than replaces, artistic freedom, while surprise plays a vital role in creativity. He stresses the need for clear definitions in artistic competitions, urging the art world to adapt to new paradigms.
44:09

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • AI enhances artistic freedom by removing physical constraints while still requiring human vision, composition, and storytelling to create meaningful art.
  • The distinction between photography and AI-generated art necessitates separate categories in competitions, as true photography captures light through physical means.

Deep dives

The Refusal of an Award

The artist shares his experience of winning the Sony World Photography Award while submitting an AI-generated image, prompting a unique ethical dilemma within the photography community. His decision to refuse the award stemmed from a desire to highlight the industry's need for discourse on the implications of AI in photography. His proactive approach intended to initiate a conversation about defining authenticity in art and the recognition of AI-generated works. Ultimately, the lack of engagement from the award organizers led him to publicly decline the recognition, as he sought transparency regarding the nature of his submissions.

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