BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography
Mar 12, 2025
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Berlin-based artist Boris Eldagsen, known for his groundbreaking work with AI-generated images, discusses his controversial decision to refuse a prestigious photography award. He introduces 'promptography,' a term for AI-created art, and emphasizes the crucial differences between traditional photography and AI. Eldagsen argues that AI enhances, rather than replaces, artistic freedom, while surprise plays a vital role in creativity. He stresses the need for clear definitions in artistic competitions, urging the art world to adapt to new paradigms.
AI enhances artistic freedom by removing physical constraints while still requiring human vision, composition, and storytelling to create meaningful art.
The distinction between photography and AI-generated art necessitates separate categories in competitions, as true photography captures light through physical means.
Deep dives
The Refusal of an Award
The artist shares his experience of winning the Sony World Photography Award while submitting an AI-generated image, prompting a unique ethical dilemma within the photography community. His decision to refuse the award stemmed from a desire to highlight the industry's need for discourse on the implications of AI in photography. His proactive approach intended to initiate a conversation about defining authenticity in art and the recognition of AI-generated works. Ultimately, the lack of engagement from the award organizers led him to publicly decline the recognition, as he sought transparency regarding the nature of his submissions.
Defining Photography and AI Art
The discussion delves into the fundamental definitions of photography versus AI-generated art, raising questions on whether AI creations can be legitimately categorized as photographic works. The artist argues that true photography involves capturing light through physical means, whereas AI generates images devoid of experiential context. This distinction leads to the assertion that competitions should create separate categories for AI-generated images, viewing them not as inferior, but as a new form of creative expression deserving of its own recognition. The proposed term 'promptography' serves to emphasize the relationship between the generated images and the prompts instructing their creation.
The Role of Experience in Art Creation
The artist reveals that his extensive background in traditional photography enriches his current practice with AI image generators. He emphasizes that while AI production offers limitless creativity and freedom, it also requires knowledge in image composition and technical aspects to effectively utilize the tools. By leveraging his understanding of light and imagery, he can guide AI to produce aesthetically compelling works that reflect his artistic vision and intentions. The ability to suggest various elements like camera types or lighting schemes allows him to manipulate the AI's output to achieve desired results, enhancing the creative process.
Building Skills in Promptography
The artist advocates for individuals interested in exploring promptography to start with basic workshops that cover platform usage and prompt crafting. Emphasizing the wealth of resources available online, he notes that aspiring artists can learn through community engagement and self-study, examining various techniques and styles. This journey into AI image generation not only entails technical skills but also encourages self-exploration regarding personal interests and inspirations in art. Consequently, the learning experience can foster a deeper understanding of one's artistic preferences, enhancing creativity and driving innovation in their artistry.
Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images. He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI unlocks new dimensions of artistic freedom. The conversation dives deep into the philosophical and technical aspects of AI-generated images, the role of surprise in the creative process, and what the future holds for photography in the age of AI. If you've ever wondered where art and AI collide—or how to embrace the unexpected in your creative work—this episode is for you.
Key Takeaways:
AI expands artistic freedom, not replaces artists – AI removes physical limitations, allowing artists to create purely from imagination. But vision, composition, and storytelling remain essential—great art is still shaped by human experience.
Surprise fuels creativity – Whether capturing an unexpected moment in street photography or experimenting with AI-generated images, Boris believes that embracing the unpredictable is key to artistic innovation.
AI isn’t photography—it needs its own category – Boris argues that AI-generated images aren’t made with light and shouldn’t compete in photography contests. Instead, he calls for a new category—promptography—to recognize AI’s distinct creative process.
00:00 Introduction to the Special Episode 00:41 Meet Boris Eldagsen: The AI Photographer 01:07 The Sony World Photography Awards Controversy 05:20 Defining Photography in the Age of AI 07:39 The Art of Promptography 12:10 Boris's Creative Process and Workflow 19:30 The Future of Photography and AI 30:53 Tips for Aspiring Promptographers 38:51 Exploring AI Tools and Techniques 41:29 Conclusion and Reflections