This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose 228: The Real Story Behind Facebook's Fact-Checking Plan
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.
Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move.
More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies).
Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought.
In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators.
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This episode is sponsored by ContentTECH Summit.