How NOMATIC is Thinking About Growth in 2022 with Jacob Durham

Our guest today managed to strategically steer his company towards one of their most profitable years ever—in the middle of a pandemic, as a travel brand!  

Jacob Durham joins the Wavebreak Podcast to break down NOMATIC’s growth as a company, and fill us in on what’s happened since his co-founder Jon Richards was last on the Wavebreak Podcast.

In this episode you’ll learn:

• The emergency steps NOMATIC took to navigate the pandemic as a travel brand, why 2021 was even worse than 2020, and why Jacob’s optimistic about 2022.
• The exact tool NOMATIC uses to drill down on attribution, leading to their most efficient ad spend ever.
• How calling their customers led NOMATIC to shift the messaging they use in their marketing materials.

Jacob Durham is CEO and co-founder at Nomatic, a company creating minimalist products like travel bags, backpacks, watches, notebooks and wallets.  

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Links Mentioned

• NOMATIC
• Scaling to $20mm with Jon Richards of NOMATIC
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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