The Small Book From the 1930’s That Reminded Me Why I Love Selling | #Sales - Ep. 85

6 snips

Nov 5, 2025

Selling is not just a transaction; it's a passionate engagement! A 1930s book reignited the host's enthusiasm, highlighting that true selling is about excitement and belief, not pressure. He shares lessons from door-to-door experiences and a failed infomercial, emphasizing the power of energy and certainty. Discover how enthusiasm trumps perfect scripts and why selling is a vital form of service and leadership that transforms lives. It’s about inviting others into a hopeful new narrative!

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INSIGHT

Selling Is The Business Engine

Selling is the engine of every business and unlocks others' skills by bringing customers to them.
The highest earners are often rainmakers, not the technicians who perform the core service.

ANECDOTE

Door-to-Door Missionary Training

Russell learned selling by knocking on doors as a missionary, offering strict lifestyle changes and faith.
That experience taught him how to handle rejection and sharpen enthusiasm under pressure.

ADVICE

Bring Genuine Enthusiasm

Show up with genuine enthusiasm because it's contagious and shifts how people respond.
Increase your excitement to capture attention and make your message feel irresistible.

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Selling isn’t something you have to do… It’s something you get to do! When I first picked up The Romance of Selling, it completely reignited my passion for what we do as entrepreneurs. This book reminded me that selling isn’t about pressure, manipulation, or tactics. It’s about excitement, belief, and love for the thing you’re sharing with the world.

In this episode of The Russell Brunson Show, I share what I learned from the book and how it connects to my own journey. From knocking doors as a missionary to failing in my first infomercial, I talk about the moment I realized that selling is really about energy and certainty. When you’re genuinely excited about what you have, that enthusiasm transfers to other people. And that’s when sales become effortless.

Key Highlights:

◼️Why enthusiasm will always outperform the perfect script

◼️The difference between entrepreneurs, technicians, and true salespeople

◼️How a failed infomercial taught me the real meaning of belief in your offer

◼️The power of energy and certainty to move people to action

◼️Why selling is the greatest expression of service and leadership

Here’s the truth: selling isn’t just how you make money, it’s how you change lives. When you sell, you’re inviting someone into a new story. You’re giving them hope, possibility, and transformation. That’s why I love this game so much. It’s not about closing deals. It’s about opening doors.

◼️If you want to go deeper and see my personal notes on The Romance of Selling, you can grab them here: https://russellbrunson.com/notes

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠

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