Here's what I see constantly with brilliant coaches and service providers: You know you're amazing at what you do, but if you're trying to help everyone, you're actually helping no one. When you lack ideal client clarity, you end up spinning your wheels and wondering why your expertise isn't translating into consistent income.
Generic messaging attracts nobody. Specific messaging attracts exactly the right people and repels the wrong ones.
In this live coaching episode, I'm working with Monina, a 20-year beauty industry veteran struggling with the exact challenge that keeps most coaches stuck. Through our real-time conversation, we go from confusion to crystal clarity using my proven framework.
You'll discover:
- The Ikigai framework for finding your profitable ideal client intersection
- The "splinter in the foot" client theory that changes everything
- Why course vs. program language kills or creates connection
- Monina's breakthrough moment when we identified her true zone of genius
- How specificity beats generalization every single time
Resources mentioned:
Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business