This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose PNR 138: Agencies, Brands and Media Starting to Look the Same
Jul 4, 2016
56:46
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it. Rants and raves include Vice, Buzzfeed and the history of content marketing. This week's TOM: Tower Records and Pulse! Magazine.
This week's story links:
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr138a for a special offer for PNR listeners.
Thrillist’s Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400 Male Oriented Web Publisher Woven Digital Raises 18.5 Millionhttp://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400 What Facebook Wants You To Know About Their Changing Algorithmhttp://money.cnn.com/2016/06/29/media/facebook-ranking-changes-news-feed/index.html SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b RANTS AND RAVES Roberthttp://www.wsj.com/articles/vice-buzzfeed-tread-on-madison-avenues-turf-1466568065 Joe http://contentmarketinginstitute.com/2016/07/history-content-marketing/ TOM - Tower Recordshttps://en.wikipedia.org/wiki/Pulse!_(magazine)