Today, the Head of Instagram explains what metrics to focus on for analyzing Reels performance - it's average watch time, then likes. Additionally he explains why it took so long to make an iPad app, and gives some input on other feature requests, like the ability to send a message to everyone's followers.

Links:

Sign Up for The Weekly Email Roundup: Newsletter

Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9-8-25 - The Head of Instagram Explains What Metrics Matter Most on a Reel