247. 7 Lessons Every Entrepreneur Needs to Know (How I Turned $40 into a Multi-Million Dollar Business)

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Aug 7, 2025

Discover how a mere $40 evolved into a thriving multi-million dollar business, fueled by grit and hard-earned lessons. Learn why targeting the right audience is crucial and how prioritizing action over perfection can accelerate growth. Explore the shift from personalized coaching to scalable workshops designed for broader reach. Get strategic insights on authentic engagement in social media while avoiding common pitfalls. This journey offers essential wisdom for aspiring entrepreneurs looking to thrive in competitive markets.

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ADVICE

Niche Focus Wins Customers

Don't try to appeal to everyone in your business marketing as it confuses potential customers.
It's better to take a clear stand and attract devoted customers who truly resonate with your brand.

ADVICE

Done Beats Perfect

Let go of perfectionism and just launch your business even if things aren't perfect.
Completed work moves you forward more than endlessly perfecting every detail.

ANECDOTE

Quit Good To Reach Great

Tori quit her best-selling money coaching to free up time and scale her business sustainably.
She turned coaching insights into workshops, then a course, then a bestselling book.

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When I started my business, I had just $40 in my bank account. No trust fund, no corporate safety net, just a dream and a whole lot of grit. Fast forward, and that $40 has turned into a multi-million dollar company that’s helped over five million women change their relationship with money. But it didn’t happen without mistakes––and a lot of hard lessons along the way. In this episode, I’m pulling back the curtain on the seven most important lessons I’ve learned over nine years of building Her First $100K. These are the strategies, mindset shifts, and sometimes counterintuitive moves that have made the biggest difference—not just in our bottom line, but in my life as an entrepreneur.

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