Idea to Startup cover image

Idea to Startup

INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt

Jan 29, 2020
01:01:23

Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt.   If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight.

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