Episode 304: How to Build Personal Wealth as a Gym Owner with Ben Pickard
Jan 26, 2024
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Ben Pickard, personal wealth-building expert for gym owners, discusses the importance of financial self-sufficiency for gym owners, understanding total owner compensation, calculating your hourly rate, and managing money through budgeting techniques.
Gym owners should align personal and business finances to enhance their impact on clients and staff.
Assessing current total owner compensation and defining a dream hourly rate are crucial steps towards building personal wealth as a gym owner.
Deep dives
Identifying the Importance of Personal Wealth for Gym Owners
Building personal wealth is a crucial aspect for gym owners, as it allows them to focus on their business without financial stress. Financial stability directly impacts the ability to deliver exceptional services and over-deliver for clients. Therefore, it is essential to learn financial acumen and develop good financial habits early on. The key is to aim for self-sufficiency and not just rely on the profit generated by the gym. By aligning personal and business finances, gym owners can enhance their impact on clients and staff, avoid undervaluing services, and minimize stress and anxiety in their personal lives. The first step towards building personal wealth is assessing current total owner compensation by considering regular salary, profit distributions, and owner perks.
Taking Your Financial Temperature and Dreaming of Financial Goals
Taking the financial temperature involves understanding the current annual income from the gym and calculating the hourly pay rate. This step helps gym owners identify their financial standing and determine if there is a need for improvement. Additionally, defining a dream hourly rate is crucial, as it sets the financial goal gym owners aspire to achieve. By evaluating the desired income and mapping it to the number of hours worked, owners can work towards closing the gap between their current and dream hourly rates. Furthermore, considering the amount required for a comfortable retirement can provide a clear target to aim for, usually estimated by multiplying the annual desired retirement income by 25. These four questions establish the foundation for developing an effective strategy to bridge the financial gap.
The Importance of Managing Personal Finances and Developing Financial Habits
Managing personal finances is essential for gym owners to create financial security and wealth. By reflecting on the lessons and habits learned early in life, owners can understand the importance of good financial acumen for personal and business success. Moreover, honest evaluation of current income, dream income, and retirement goals helps identify financial gaps and determine necessary steps to achieve desired financial outcomes. By developing solid financial habits, such as budgeting and saving, gym owners can work towards financial freedom and ensure the ability to provide exceptional services to clients while maintaining a healthy work-life balance.
Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE.