Freelance to Founder Do Your Clients See You as an Expert?
Jan 6, 2026
Haley Raymond, a PR consultant and publicist, shares her expertise on positioning oneself as an industry authority. She discusses the importance of tailored messaging and using LinkedIn effectively to showcase insights and work examples. Haley emphasizes the value of answering public questions to enhance visibility and credibility. To maintain consistency without burnout, she recommends batching and scheduling content. Additionally, she encourages using AI wisely for content brainstorming, while avoiding low-quality output. Discover practical tips to stand out and attract clients.
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Start With Who You're Talking To
- Identify who you want to talk to and where they hang out before choosing platforms or tactics.
- Use that audience mapping to prioritize speaking, LinkedIn, TikTok, or other channels that reach your ideal clients.
Show, Don't Tell Your Expertise
- Show expertise by demonstrating work and sharing useful industry insights rather than proclaiming it.
- Post examples, news commentary, and helpful information instead of overt sales messages.
Consistency Beats Virality
- Be consistent with content even if posts don't go viral; lurkers still notice and remember you.
- Treat consistency as the key metric that builds reputation over time.