Jason Levin: Getting Out of the Bermuda Keep In Touch Triangle

Every lawyer has the capacity to do business development, it just isn’t often on their radar as it isn’t something that was taught to them previously.

Regardless of an attorney’s personality type, they have the ability to build relationships.

Most people are going to be polite when you reach out, even if it’s been years. Social science says people love connection and nostalgia.

The best CRM is the one that is used. It doesn’t need to be fancy, it just needs to be organized and used.