Chiefs-49ers Super Bowl Tickets Soar Past $4,500 Floor

Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including a Super Bowl match-up that has ticket prices soaring. The Feb. 2 game in Miami features the San Francisco 49ers and Kansas City Chiefs, two classic NFL franchises that haven't had a lot of Super Bowl success of late. The cheapest available ticket on secondary market TicketIQ.com is right around $4,500, with the average listing over $8,000. Also talked about is a changing of the guard regarding the NFL's most marketable stars, with Patrick Mahomes set to overtake Tom Brady as the players union's top selling athlete. Also discussed is mixed martial arts star Conor McGregor's return to the octagon, and what his 40-second victory this weekend means for the business of UFC.

Hosts: Eben Novy-Williams and Michael Barr

Producer: Tim Herro

To contact the reporters on this story:

Scott Soshnick in New York at ssoshnick@bloomberg.net;

Eben Novy-Williams in New York at enovywilliam@bloomberg.net;

Michael Barr in New York at mbarr18@bloomberg.net

To contact the editor responsible for this story:

Scott Soshnick at ssoshnick@bloomberg.net

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