Ep363. Reviving A Dead Social Media Account. Part 2. Angus Pyke
May 12, 2024
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Angus Pyke, social media expert for chiropractic practices, shares practical steps to revive dead social media accounts. Topics include driving traffic, collaborating with local businesses, optimizing captions, and revealing your true self for impactful engagement. Learn essential strategies to enhance your digital footprint and connect effectively with your audience.
Revamp bio and photos to enhance social media appeal.
Boost top posts for increased visibility and engagement.
Deep dives
Bio and Photo Revamp for Social Media
To revive a stagnant social media account, it's crucial to start by revamping your bio and photos. This includes updating descriptions, changing profile pictures, and ensuring all details accurately represent your brand. By refreshing your visual and written content, you can create a more engaging and attractive social media presence.
Boost Best Performing Posts
Boosting your top-performing posts is essential to increase visibility and engagement. Identifying successful posts through analytics and then investing in promoting them locally can accelerate growth. By strategically boosting content, you can reach a wider audience and drive traffic to your social media accounts.
Utilize All Post Types
Diversifying your content by using all available post types is key to engaging your audience. Instead of sticking to one format, such as image posts or reels, aim to incorporate a variety of content styles like stories, carousels, and live videos. This approach ensures that you cater to different preferences and keep your audience engaged.
Drive Your Own Traffic
Taking control of directing traffic to your social media posts is crucial for growth. Utilize avenues like website links, email signatures, and personal interactions to drive engagement. By consistently guiding your audience to valuable content, you can foster connections, increase visibility, and grow your social media presence.
Ready to turn your social media around? In this continuation of our popular episode on reviving dead social media accounts, we dive deeper into the practical steps you need to transform your chiropractic practice’s online presence. From driving your own traffic and collaborating with local businesses to optimising your captions and posting times—this episode packs it all in. Plus, we explore how letting the best version of you shine can make a real impact. Tune in to Episode 363 of the Marketing Your Practice Podcast and discover how to breathe new life into your social media and engage more effectively with your audience. Don't miss these essential strategies to enhance your digital footprint!