

1140: Unlocking Value Realization in Enterprise Sales, with Derek Knudsen
Sep 7, 2023
Derek Knudsen, Chief Delivery Officer at Revenue.io, discusses value realization in enterprise software. Topics include aligning customer needs with product development, pitfalls of starting with features, understanding customer outcomes, creating lasting value, measuring outcomes in the product industry, building a customer-focused culture, and understanding customer value in enterprise sales.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Importance of Value Realization in Enterprise Sales
02:31 • 15min
Shifting from Output to Outcome Focus in the Product Industry
17:38 • 2min
Building a Customer-Focused Culture in Enterprise Sales
19:28 • 4min
Understanding Customer Value in Enterprise Sales
23:45 • 6min