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1140: Unlocking Value Realization in Enterprise Sales, with Derek Knudsen

Sales Strategy & Enablement by Revenue.io

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Understanding Customer Value in Enterprise Sales

This chapter explores the significance of comprehending customers' business objectives and value propositions in enterprise sales, cautioning against inferring customer value solely from a product perspective. It emphasizes the importance of customer connectivity and gathering the voice of the customer through customer-facing roles in the enterprise segment, concluding with a trivia question about generative AI.

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