The Brands On Brands Podcast Podcast Show Notes and Blogging | Ep. 162
Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode.
Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important.
HIGHLIGHTS:
- Learn how to use keywords for your show notes
- Discover the perfect format to use
- Understand what details to include in a summary paragraph
- Find out what not to do for your blog
QUOTES:
"I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create."
"The way you write those notes will start to translate into how your show gets found, not just in the podcast players."
"Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener."
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