S03 E11 Angus Lovitt And Hong Nguyen On SpaceApe Games’ Smash Success With Automated Forecasting
Sep 28, 2023
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Angus Lovitt, CEO of Ramp, and Hong Nguyen, CFO of SpaceApe Games, discuss the benefits of automated forecasting in making data-driven decisions. They highlight how accurate forecasting helped SpaceApe Games increase investments and achieve success on the App Store. The podcast also explores the future of forecasting and the importance of regularly updating data. The hosts express gratitude and wrap up the show with contact information.
Automated forecasting allows game development teams to make data-driven decisions and maximize the potential of a game, ensuring appropriate resource allocation and timely launches for success.
Effective forecasting in the gaming industry involves compelling storytelling to engage stakeholders, maintain objectivity, identify missed opportunities, and facilitate better communication and collaboration between departments.
Deep dives
The Role of Forecasting in Game Development
Forecasting plays a crucial role in game development, allowing teams to make data-driven decisions and maximize the potential of a game. By integrating automated modeling and forecasting tools, teams can project the performance of a game and make early decisions based on the data. This helps to ensure that resources are allocated appropriately and that games are launched at the right time for maximum success. The use of automated forecasting tools also instills confidence in stakeholders, including investors, by providing objective data and insights.
The Power of Storytelling in Forecasting
Effective forecasting is not simply about numbers and data, but also about compelling storytelling. By effectively interpreting and communicating the data, forecasting can engage all stakeholders and guide future decision-making. Good storytelling in forecasting helps to maintain objectivity, identify missed opportunities, and course correct when needed. It also facilitates better communication and collaboration between the finance team and other departments, ensuring that everyone understands the data and its implications. The emphasis on storytelling helps to create a sense of urgency and encourages continuous improvement in the forecasting process.
The Future of Forecasting and AI in Gaming
The future of forecasting in the gaming industry lies in advanced analytics and AI. Moving beyond diagnostic analytics, the focus is on prescriptive analytics that not only diagnose issues but also provide meaningful recommendations for action. AI-powered tools can interpret data, identify trends, and make recommendations that enable data-driven decision-making. The future of forecasting involves using AI to provide more actionable reports, interpret data in real-time, and even automate certain tasks based on the analysis. Embracing technology and AI can enhance forecasting capabilities, improve decision-making, and ultimately drive the success of gaming companies.
Automated forecasting isn’t just about saving time and money. It’s about finding a gap in the market and going after it. With all the facts on the table, teams can decide early whether to keep, kill, or crank up the effort on a game. Ramp’s automated forecasting tool provided SpaceApe Games with the data to do just that. Angus Lovitt, Ramp CEO and Hong Nguyen, SpaceApe Games CFO, are back for part two of our series on the value-adds of Ramp’s revamped forecasting. This week, the two tell host Peggy Anne Salz how Ramp’s approach helped SpaceApe make the data-driven decision to increase their investments into Chrome Valley Customs and crack the top ten in puzzle games on the App Store.
CHAPTER TIMESTAMPS
00:00 - How an automated forecasting tool can empower team members
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event
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