The 50% Content Distribution Myth

00:15: What is the 50%+ of your time on distribution theory?

1:38: Why do we think this theory is wrong?

2:36: Spend more time on quality and optimization for search

3:24: The appropriate amount of time for distribution on average

4:11: Using Pareto’s Principle (80/20) to better balance efforts

5:34: What Archimedes’ Lever has taught us on content performance

7:54: How to best use your time on content and distribution

9:58: The difference between promoting content and promoting a business

11:42: Why KOB analysis is still a key factor

12:43: Is PPC a valid strategy for link building?

14:30: Summary