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Deconstructor of Fun
The State of Gaming 2024 with Sensor Tower's Lexi Sydow
Jun 24, 2024
Lexi Sydow from Sensor Tower discusses mobile gaming trends, marketing strategies, regional differences, and the impact of platforms like TikTok. The podcast explores subscription gaming, IP collaborations, future market changes, and the rise of apps over gaming revenues.
01:05:33
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Quick takeaways
- Different trends in mobile gaming revenue across regions
- Importance of community building and authenticity in marketing strategies
Deep dives
Trends in Mobile Gaming Market
Total game downloads are declining on both platforms, with the Play platform showing twice as fast a decline compared to iOS. In-app purchase revenue on Play is declining while maintaining steadiness on iOS. Genres like racing showed growth in some markets like India and the Middle East, while core games like RPG and strategy showed revenue decline.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode