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26min chapter
The State of Gaming 2024 with Sensor Tower's Lexi Sydow
Deconstructor of Fun
Trends in Gaming, Apps, and Social Media
The chapter explores the integration of IPs and brands in games, the influence of brands, IPs, and anime from Asia in gaming, and the impact of transmedia marketing across different entertainment platforms. It discusses the shift towards app spend surpassing game spend by 2030, the rise of tipping on TikTok, and the evolution of app engagement and monetization. Additionally, it examines the effect of economic downturns on the gaming industry, consumer behavior towards free entertainment, and future trends in marketing, gaming, and apps for 2025.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode