Two-Brain Radio: Sara Carter

On this episode of Two-Brain Radio, Mateo Lopez speaks with Sara Carter, owner of CrossFit PortSide in Gulfport, Mississippi.

When Sara opened her gym six years ago, she was running a one-woman show. She coached all the classes on top of everything else that needs to be done to keep a gym running. Then, when she finally hired some help, she made the mistake of hiring friends instead of seeking out people who were committed to the business for the long haul.

Since then, Sara's overhauled her business with the help of Two-Brain mentorship. She learned how to define her vision and hire the right people to support it, how to delegate and how to use digital marketing more effectively, consistently turning about $300 in ad spend per month into around $3,000 in front-end sales.

Links:

https://www.crossfitportside.com
https://incitetax.com
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX

Contact:

sara.carter@twobrainbusiness.com

Timeline:

2:49 – From collegiate basketball coach to CrossFit gym owner.

5:25 – The early days of CrossFit PortSide: a one-woman show.

6:28 – Early marketing strategy: Just hope someone will walk through the door.

8:56 – The problem with hiring your friends.

14:55 – Learning how to advertise.

16:43 – Breaking down the lead-nurture process.

17:54 – The 90-day transformation package and how also including personal training in group-fitness packages leads to better client retention.

21:00 – To convert a potential client, let them talk. As much as possible.

22:28 – Always be hiring.