Contrary to popular belief, writing a book may not actually be the most beneficial step to building your personal brand. Join us as we provide a debrief of our recent interview with Risha Grant on the ins and outs of writing, publishing, and selling a book. In this episode, we share our main takeaways, from when it truly makes sense to write a book to how to navigate the options of traditional, hybrid, and self-publishing, and master the art of effective sales and marketing. Tune in to find out what you need to consider before taking on the commitment of writing a book!