The Podcasters Podcast The Secret to Landing Your First Sponsor
So, you've grown your YouTube channel, or you're just beginning, but you're already thinking about sponsorships. Who is likely to sponsor your channel, and how do we prove to them that you are worth sponsoring? Louie explains how to leverage your analytics, tweak your content, identify the brands who will like your channel and create a standout pitch they won´t be able to resist.
Tune in to quickly learn how to turn your podcast content and analytics into a magnet for sponsorship.
Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk
Episode Takeaways
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To showcase the true reach of your podcast to sponsors - combine views, subscribers, for all of your content, including your shorts, across every platform.
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Deep dive into your audience analytics, including age, gender, and location. This will enable you to identify the brands that fit in with those demographics.
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Use your audience’s interests and demographics to guide the content you create, particularly your subscribers. At the same time, work to align your content with the sponsors your audience is likely to attract.
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Build yourself a standout “one-sheet” and pitch with confidence. Know your numbers and make your podcast impossible to ignore. Sponsors want to know where they fit in – so show them.
BEST MOMENTS
“Through all of these analytics, these top-level ones, you need to assess what kind of content is doing well.”
“Smush it all together into one massive number that looks great for your sponsors.”
“Creating this one-sheet that boasts about your best figures .. it's a great way to attract sponsors to you.”
"Impressions, that can be a really big number that shows, “Hey, I get exposure. Your brand could be exposed to so many people.”"
EPISODE RESOURCES
YouTube analytics episode - https://podcasts.apple.com/us/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063
Retention episode - https://podcasts.apple.com/es/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063
One Sheet templates - https://www.canva.com/templates/s/one-page
VALUABLE RESOURCES
Website - https://disruptivemedia.co.uk
Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk
ABOUT THE HOST
Louie Rider
https://www.linkedin.com/in/louie-rider1403
CONNECT & CONTACT
Instagram - https://www.instagram.com/disruptivemedia
LinkedIn - https://www.linkedin.com/company/disruptive-media-uk