Michael E. Gerber, founder of Michael E. Gerber Companies and author of The E-Myth Book Series is my featured guest this week. He discusses the main concepts of his new book, Beyond the E-Myth. Michael is a pillar of business development and coaching going as far back as the 1970s, and his insights on systems, startups and scaling up businesses into enterprises will be central in this episode. You'll hear about decades worth of business acumen and you'll learn about: What is a company of one, and how to build and scale it up? How he started his business, his experience creating the first business development / coaching firm, and how he positioned it. The E-Myth series and its promise to fix broken businesses (which is a difficult thing to do), and how did that play a part on his decision to create Beyond the E-Myth. The concept of Old Co and New Co, the difference and transition between the two. The mindset that Michael wants entrepreneurs to have when conceptualizing their businesses. The definition and the four components of an entrepreneur, and the concept of The Dreaming Room™ to awaken the entrepreneur out of anyone. How to employ a business development program that even novices can operate. Relevant Links: Michael Gerber Companies Beyond the E-Myth Michael E. Gerber on Amazon Michael Gerber on Twitter, and Facebook If you enjoy The Productivityist Podcast I'd appreciate a rating and review in iTunes or your podcasting platform of choice. It helps people find the show easier and will help me make improvements on the show by seeing what you have to say. Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.

Learn more about your ad choices. Visit megaphone.fm/adchoices