Ep 016: Lawmatics Founder Matt Spiegel on Automating Legal Marketing

They say you can’t go home again, but Matt Spiegel came back to legal technology after selling the first company he founded, MyCase, and then moving to other verticals. Earlier this year, Spiegel launched his second legal technology startup, Lawmatics, a cloud-based platform designed to automate legal marketing, CRM and client intake.

Spiegel had been a criminal defense lawyer when, in 2009, he founded MyCase, the legal practice management platform. In 2012, he sold MyCase to AppFolio, and then left in 2015 to start a software company that helped organizations manage trade shows and events. But he says he always knew he’d come back to legal technology.

In this episode of LawNext, host Bob Ambrogi sat down for a live conversation with Spiegel during the recent Law Firm 500 conference in Lake Las Vegas, Nev. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.

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