Two Inconvenient Women Why doesn't sustainability seem to be working?
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Nov 21, 2025 The sustainability movement's journey since the 1950s is explored, revealing its pitfalls. The hosts discuss treating sustainability as a foundational process, not just an add-on. They highlight the interconnectedness of social, economic, and environmental goals. Greenwashing and political setbacks are critiqued, while grassroots initiatives and indigenous wisdom offer hope. The conversation calls for slowing down, reconnecting with nature, and fostering a mindset shift toward systemic change.
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Sustainability As A Noun Stops Change
- Sustainability is often treated as a noun or product rather than an ongoing process of living well together.
- This nounification limits deep change because it can preserve the status quo instead of transforming mindsets and behaviors.
Mindset Change Trumps Labels
- The same mindset that created ecological crises still runs many sustainability efforts today.
- Without changing how we relate to the world, adding sustainability labels won't produce the needed transformation.
MDG Audit Revealed Tick-Box 'Success'
- Holly recalled auditing MDG-funded schools in Tanzania that were counted as 'access' despite lacking teachers, books, or safe routes.
- That experience seeded her scepticism about tick-box global metrics versus lived realities.
