Lisa Jones is a dynamic force in the world of entrepreneurship. The founder of several successful brands, Lisa shares her journey from corporate roles to building multimillion-dollar businesses, including the inspiring backstory of her eco-friendly nappy brand, Ecoriginals and the origins of her latest venture She-com. Lisa discusses the challenges faced by female entrepreneurs, from funding and financial literacy to the societal pressures of balancing work and family. Lisa offers rich insights into building a thriving community, staying resilient, and the importance of finding your tribe.
Tune in for an eye-opening conversation that's sure to inspire and empower.
Key Topics
Lisa Jones' Entrepreneurial Journey
- Background in corporate roles.
- Inspiration for entrepreneurship sparked by meeting ex-husband.
- Transition from corporate to self-employment.
Early Business Ventures
- Catalyst for leaving corporate: the opportunity with Solar Heart.
- Serendipitous business moments and intuition.
- Challenges of working with a partner and domestic violence.
Personal Learnings from Adversity
- Impact of an abusive relationship on personal growth.
- Silver linings: humility and empathy.
- Importance of a positive mindset and resilience in business.
Building and Scaling Businesses
- Management and project leads as key strengths.
- The story of launching Eco Originals.
- Importance of pre-sales and customer engagement.
SheCom's Role and Community
- Mission to support female founders.
- Insights from recent surveys on female entrepreneurship challenges.
- Significance of mental health, burnout, and gender expectations.
Strategies for Business Success
- Importance of optimism and adaptability.
- Emphasis on community building and validation.
- Funding challenges for female entrepreneurs and financial literacy.
Pathway for Aspiring Entrepreneurs
- Steps to get involved with Sheecom: coaching calls, courses, and community groups.
- Importance of finding the right support network and guidance.
Time-stamped overview
00:00 Corporate transition
04:47 Form domestic violence survivor to Fast 30 founder
09:15 Developing an eco brand
12:51 Affordable Eco Nappies Initiative
17:54 Shecom's Female Founders Survey Results
21:08 Scaling hints: simplify to scale successfully
25:37 Shecom: Empowering women with proven insights"
28:31 Finding and solving customer pain points"
33:46 Self-Employment roller coaster"
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