302: Building a Winning Sales Playbook, with Matt Sunshine

Building a winning sales playbook is no easy endeavour, but we have you covered. This week's guest is an expert at building them. Matt Sunshine is a Managing Partner at the Center for Sales Strategy, a sales performance consulting company that helps sales organizations attract, retain, and develop the highest performing sales people. Matt's extensive background in the broadcaster space brings a fresh feel to the Conquer Local Podcast. Matt walks us through how to build a winning sales playbook with a three step process, he shares his tried and tested three key elements for hiring a sales team, and he shares what is happening in the broadcasting space and explains the why they are getting into the digital marketing stack now.  Matt’s areas of expertise include growing sales organizations, finding and developing sales superstars, sales process, lead generation, inbound marketing, and digital marketing, and he is a featured writer for one of the top sales blogs in America and a regular contributor to leading business blogs and magazines such as Inc., Sales and Marketing Management, Sales Hacker, and Entrepreneur. In 2012, Matt developed and launched LeadG2, an Inbound Marketing company that helps businesses establish thought leadership and lower lead costs. LeadG2 has earned the premier Hubspot recognition as a platinum Certified Partner and is the largest inbound marketing company serving the media industry in the world today. He is also the author of “Getting Prospects to Raise Their Hand” and Forbes magazine lists Matt as one of the 20 Speakers You Shouldn't Miss The Opportunity To See. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij