The Marketing Millennials

SPECIAL SERIES: How to Grow on LinkedIn | Bathroom Break #8

Jun 17, 2024

13:26

Snipd AI

Discover the secrets to cracking the LinkedIn algorithm with valuable insights on using memes, newsletters, and repurposing content. Learn how to navigate success and failure, optimize engagement, and utilize LinkedIn newsletters to beat the algorithm. Find out how to strategically repost successful content for optimal engagement on the platform.

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Quick takeaways

Using image posts like quotes or memes can boost engagement on LinkedIn by capturing users' attention.

Consistent posting and content testing are crucial for building a relevant audience on LinkedIn and expanding reach over time.

Deep dives

Utilizing Image Posts on LinkedIn

One of the key strategies discussed in the podcast is the use of image posts on LinkedIn to enhance engagement. The speaker highlights that image posts, such as quotes or memes, tend to perform well on LinkedIn due to their ability to occupy more space in the feed, grabbing users' attention. By adding catchy headlines or one-liners to these image posts, individuals can evoke emotions and encourage interaction from viewers, leading to increased visibility and engagement on the platform.

Intro

4min

Navigating Success and Failure on LinkedIn

2min

Utilizing LinkedIn Newsletter and Repeating Content on the Platform

5min

Optimizing Engagement by Reposting Successful Content on LinkedIn

3min

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn…

That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing your content don’t necessarily apply to the platform.

If you haven’t figured out LinkedIn just yet or have been putting off testing it out— now’s the time. You don’t wanna miss these simple tricks!

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com