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As a company experiences rapid growth, it's important to proactively maintain its cultural values. By aligning the leadership team and implementing culture mandates, such as hiring people who align with the company's values and onboarding new employees with a clear understanding of the culture, you can preserve the core values that got you to where you are. Additionally, regularly reinforcing the culture and values, especially during the first 90 days of an employee's tenure, can create a sense of belonging and help them understand the non-negotiables of the company culture. Ultimately, it's about creating a unified culture that prevails over individual perspectives and dictates the behaviors and beliefs of the entire team.