The HeyCreator Show
Darrell Vesterfelt: Finding Success in a Hidden Niche
Nov 7, 2023
Darrell Vesterfelt, founder of Homestead Living magazine, shares his transition into the homesteading business and the opportunities it presents. He discusses building a social media following with Hype Fury and the concept of homesteading and self-sufficiency. The success of Homestead Living's transition from digital to print is explored, along with a vision to educate people on self-sustainability and homesteading.
49:04
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Quick takeaways
- School of Traditional Skills aims to provide valuable content and resources to individuals looking to live a more sustainable and self-reliant lifestyle through a membership-based model.
- Homestead Living magazine creates stronger connections within the homesteading community by offering a tangible and authentic experience through a shift from digital to print format.
Deep dives
School of Traditional Skills: A Platform for Self-Sufficiency and Homesteading
School of Traditional Skills aims to be the largest platform in the world for educating people on self-sufficiency and homesteading. The company envisions having 100,000 to 150,000 members who are passionate about developing skills in gardening, preservation, foraging, and more. By serving a specific niche and offering a membership-based model with a library of courses, School of Traditional Skills seeks to provide valuable content and resources to individuals looking to live a more sustainable and self-reliant lifestyle.
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