The Digital Marketing Podcast
SEO News & Updates October 2023
Oct 27, 2023
The podcast discusses the latest update to Google's Quality Rater Guidelines and the added emphasis on first-hand experience. They also explore the 'perspectives' and 'about this' features on Google. The podcast covers the risks and solutions of AI-generated content, the challenges of fact-checking in fake news, and the importance of credibility and expertise in search results.
18:37
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Quick takeaways
- Google's emphasis on E-A-T (experience, expertise, authoritativeness, and trustworthiness) highlights the importance of showcasing firsthand experience and perspectives for providing reliable information in search results.
- To enhance online presence, businesses and marketers should focus on building trust through secure website infrastructure, accurate information, positive reviews, and investing in exceptional content that signals expertise.
Deep dives
Google's focus on experience, expertise, authoritativeness, and trustworthiness (EAT) in search results
Google has been placing increasing importance on experience, expertise, authoritativeness, and trustworthiness (EAT) in search results. This reflects a shift towards prioritizing user experience and considering the perspectives and opinions of experts. Google's emphasis on EAT is aimed at providing users with high-quality, trustworthy information. They are evaluating factors such as firsthand experience, perspectives, and the credibility of authors and websites. The goal is to ensure that search results are reliable and valuable to users, even as generative AI and potential fake news become increasingly prevalent.
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