two & a half gamers Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?
We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement strategies, and unique game mechanics that keep players hooked.
Our conversation also touches on the dynamic difficulty adjustments that personalize the gaming experience and the revenue generation strategies contributing to its financial success. We conclude with a comparative analysis of Block Blast! against other games in the market and speculate on its future prospects.
Additionally, we explore the intricacies of mobile game monetization, focusing on the impressive revenue generated by specific games, ad networks' role, and user acquisition strategies. We discuss the importance of creative marketing approaches and how game mechanics can enhance player engagement.
Our conversation concludes with insights into the future of mobile gaming and the challenges of monetization. Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/fLkvGTgDQjw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Blockblast and Its Impact
02:53 Analyzing Download Numbers and User Engagement
05:55 Game Mechanics and User Experience
09:00 Dynamic Difficulty and Personalization
11:54 Revenue Generation Strategies
15:01 Comparative Analysis with Other Games
17:55 Conclusion and Future Prospects
21:51 Monetization Strategies in Mobile Gaming
24:29 The Role of Ad Networks and Mediation
27:17 User Acquisition and Funding Strategies
30:36 Creative Approaches in Game Marketing
37:20 Game Mechanics and Player Engagement
41:50 Conclusion and Future Insights
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Block Blast has broken records with over a million downloads a day.
Dynamic difficulty adjustments enhance user retention.
The game mechanics are simple yet effective in keeping players engaged.
Creative marketing strategies play a significant role in user acquisition.
Ad revenue is primarily generated through interstitials and banners.
The game has nearly 15 million daily active users.
User experience is tailored through A-B testing and personalized content.
The mobile gaming industry is highly competitive and requires innovative approaches.
Block Blast exemplifies the potential of ad-driven revenue models in gaming.
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