Sales Success Stories 195: How Susan Zuzic Dominated Enterprise Sales at PeopleAI: Six Years at #1
Jan 20, 2026
Susan Zuzic, President of Global Accounts at PeopleAI and top seller for six years, brings nearly two decades in enterprise B2B sales. She discusses storytelling to sell outcomes, relentless persistence, building internal partnerships, stacking small wins into massive deals, and using AI tools and disciplined routines to sustain long-term account growth.
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Sell Outcomes With Tailored Success Stories
- Susan Zuzic sells outcomes by crafting customer-specific success stories rather than listing features.
- She tailors external examples into a narrative that makes the outcome feel achievable for that buyer.
Persist Until The Momentum Breaks
- Persist relentlessly: expect multiple "no" moments and keep finding new paths to a yes.
- Maintain a positive, growth mindset and treat setbacks as steps toward eventual momentum.
Be The Internal Project Manager
- Top sellers act like project managers aligning internal teams to customer outcomes.
- Deep product knowledge lets you credibly drive product and roadmap conversations for customers.