Earn Your Happy

The 70% Rule to Make FASTER & Smarter Decisions (+ Find Your Tribe) with Kim Perell

Sep 10, 2025
Guest
Kim Perell
Kim Perell, an award-winning entrepreneur and best-selling author, shares how she transformed a $10,000 loan into a $100 million business. She discusses the 70% rule to make quicker decisions and the power of embracing failure as part of growth. Kim emphasizes the importance of sisterhood and community support in achieving success and reveals how mentorship has shaped her journey. She also encourages listeners to conduct 'life audits' to foster healthier relationships and protect their energy.
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ANECDOTE

Kitchen Table To $235M

  • Kim took a $10,000 loan from her 82-year-old grandmother to start a company from her kitchen table.
  • That small seed grew into a company she later sold for $235 million, and she took her nanny on trips to repay her in experiences.
ADVICE

Cut Toxic Hires Fast

  • Avoid hiring or partnering with the POP — someone who looks perfect on paper but is toxic in practice.
  • Fire or change fast when someone harms culture, because lingering costs money, time, and emotional energy.
ADVICE

Use The 70% Rule

  • Use the Marine Corps '70% rule': act when you're roughly 70% ready instead of waiting for perfect information.
  • Move to market early so you can learn, pivot, and avoid perfectionism excuses.
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