

A16Z's Connie Chan On Outgrowing Advertising As A Business Model
Mar 3, 2019
Connie Chan, general partner at Andreessen Horowitz, discusses the shift in business models for internet-based consumer tech companies, the differences between the monetization strategies in China and North America, the challenges faced by social media platforms in diversifying their revenue models, and the potential contenders for advertising diversification like Amazon, Walmart, and Twitter. She emphasizes the importance of offering users choice and self-expression in monetization models and highlights the wide array of tools available to entrepreneurs in the space.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Creative Monetization Strategies in China
02:11 • 12min
Challenges of Diversifying Revenue Models for Social Media Platforms
14:19 • 4min
Speculating on the Best Positioned Big Players for Advertising Diversification
18:48 • 2min
Discussion on Tools, Revenue Models, and Native Advertising
21:06 • 3min