A16Z's Connie Chan On Outgrowing Advertising As A Business Model
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Creative Monetization Strategies in China
This chapter discusses the differences between the internet experience in China and North America, particularly in terms of monetization and user experience. It highlights how Chinese companies are more experimental in exploring revenue models and how this leads to a better product for consumers. The chapter also emphasizes the importance of offering users choice and self-expression in monetization models.
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