Indie Bites How Tally grew to $150k MRR in 5 years - Marie Martens
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May 23, 2025 Marie Martens, co-founder of Tally, shares the journey of transforming the startup from $8k to over $150k MRR in just five years. She discusses the challenges of team expansion while balancing family life and managing burnout. Marie provides insights into their successful marketing strategies and the importance of simplicity in product development. She also touches on seeking a high-value domain and the complexities of building in public. Tune in for valuable tips on scaling a business without losing the fun!
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Delayed Hiring Led to Burnout
- Marie and Filip waited too long to hire and suffered complete burnout.
- They realized they needed to run the business more professionally and scale with a team.
Fired Remote Team, Built In-Person
- They initially hired two senior remote engineers but firing them was necessary due to poor fit.
- Transitioned to building an in-person team in Ghent, Belgium with better communication and work-life balance.
Outsource To Balance Parenthood
- Outsource everything that consumes your time if you have the budget.
- Use shifts with your partner to balance work hours and family life.