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The podcast discusses the thought process behind creating a Grand Slam Offer and provides tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects. The chapters explore the benefits of divergent thinking, identifying core problems, creating a problem solutions list, creating assets for long-term value, and creating a valuable and unique offer.
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Quick takeaways
- Creating a Grand Slam Offer involves identifying dream outcomes, listing problems, and developing solutions that provide tremendous value to prospects.
- To create a compelling offer, focus on solving all the perceived problems customers may encounter and consider various delivery vehicles for maximum value and scalability.
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The thought process behind making a grand slam offer
The podcast episode discusses the importance of creating a grand slam offer that is irresistible to customers. It emphasizes the value of divergent thinking, which involves considering multiple solutions to a problem. Through the example of a brick exercise, it highlights the concept of finding numerous uses for a single object. The episode also emphasizes the importance of identifying the dream outcome for customers and listing the problems they may encounter. Solutions are then developed for each problem, taking into account the value drivers of financial worth, likelihood of achievement, effort and sacrifice, and time. The episode concludes with the process of trimming and stacking the solutions to create a high-value deliverable.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode