The Game with Alex Hormozi Part 4: $100M Offers Book | Ep 582
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Aug 19, 2023 The podcast discusses the thought process behind creating a Grand Slam Offer and provides tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects. The chapters explore the benefits of divergent thinking, identifying core problems, creating a problem solutions list, creating assets for long-term value, and creating a valuable and unique offer.
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Divergent Thinking
- Use divergent thinking to create many solutions for a single problem.
- This is crucial for crafting irresistible offers, unlike convergent thinking used in math problems.
Gym Bootcamp Struggles
- Alex Hormozi initially struggled to sell his $99/month gym bootcamp, even offering it for free.
- He realized the need to focus on the dream outcome (weight loss) instead of the membership itself.
Identify Dream Outcome
- Identify the dream outcome clients desire, like weight loss, not just the product (gym membership).
- Focus on the destination and experience they want, selling the solution to their problem.