Indian fashion designer and social media influencer, Masaba Gupta, discusses her mixed heritage and how it has inspired her vibrant prints. She talks about her upbringing, cultural influences, and the challenges she has faced as a designer. Also, she explores the representation and inclusivity in the beauty and fashion industry, changing body standards, brand growth, and the potential for Indian brands to go global.
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Quick takeaways
Masaba Gupta's mixed heritage has inspired her vibrant prints, showcasing the influence of cultural diversity in fashion.
Gupta emphasizes inclusivity and body positivity, advocating for diverse models and challenging societal norms.
The Indian luxury fashion market is evolving towards sustainability, with a growing acceptance and appreciation for meaningful purchases.
Gupta believes in the global potential of Indian brands while prioritizing the Indian market and reaching more people within the country.
Deep dives
Masaba Gupta's Journey in Fashion and Business
Masaba Gupta, an Indian fashion designer and celebrity, discusses her journey in the fashion industry. She shares how she initially had different career plans but eventually embraced the path of fashion design. Gupta talks about the advantages of being a designer, highlighting the longevity of her career compared to other professions she was interested in. She also discusses the cultural influences on her work, using her brand to challenge societal norms and empower women. Gupta emphasizes the importance of inclusivity and body positivity in the fashion industry, sharing her experiences and motivations in featuring diverse models in her campaigns.
The Growth of Luxury Fashion in India
Gupta reflects on the changing landscape of luxury fashion in India. She notes that there is a growing acceptance and appreciation for luxury brands, with a shift towards more meaningful and sustainable purchases. Gupta values the idea of repeating outfits and encourages the idea that fashion should be inclusive and cater to diverse body types. She also discusses her approach to differentiation between her luxury fashion line and her more affordable beauty brand, aiming to appeal to different segments of consumers.
Embracing Change and Going Global
Gupta shares her perspective on Indian brands reaching global recognition. She believes that Indian brands have always had the potential to be global, but often underestimate themselves. While she acknowledges the excitement of expanding into Western markets, Gupta emphasizes the importance of remaining grounded and focused on the Indian market. She expresses her awe and pride for her own country and states that her greatest achievements would come from reaching more people in India.
Social Media and Fitness Journey
Gupta's social media presence plays a crucial role in sharing different aspects of her life. She dives into topics like weight loss, fitness, and mental health, connecting with her millions of followers. Gupta's transparency and vulnerability contribute to her relatability and inspire others on their own fitness journey.
A Look into Masaba Gupta's Designs and Collaborations
The podcast discusses Gupta's design aesthetic and her collaborations with international brands like Bulgari, Elvi, Samsung, and HBO. Her bold prints, inspired by her Indian and Caribbean heritage, have garnered attention and established her reputation in the luxury fashion world. Gupta also talks about taking bold risks in her designs and continuously challenging herself in the industry.
The Intersection of Personal and Professional Life
Gupta reflects on her personal life and how it has influenced her professional journey. She discusses the challenges she faced in accepting her unique appearance and shares her experience with acne and skin issues. Gupta's personal growth has fueled her desire to create inclusive products, and she discusses the importance of embracing diversity and representing different body types and skin tones in her campaigns.
Masaba Gupta's Vision for the Future
Gupta looks ahead to the future of her brand and her aspirations. She values the freedom to be creative and emphasizes the importance of constantly reinventing oneself as a brand. Gupta aims to challenge the status quo in the industry and create new experiences for her consumers. She believes that revolutions in fashion happen when brands take risks and introduce transformative changes.
Not many fashion designers can say they've starred in their own TV series alongside their mother.
For this edition of Business Daily, Devina Gupta talks to Indian entrepreneur and social media influencer Masaba Gupta.
The daughter of Indian actor Neena Gupta and West Indian cricketer Sir Viv Richards, Masaba discusses how her mixed heritage has inspired the vibrant prints she's become famous for.
(Picture: Masaba Gupta)
Presenter: Devina Gupta
Producer: Lexy O'Connor
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