The Potential of Indian Brands and Embracing Cultural Identity

Not many fashion designers can say they've starred in their own TV series alongside their mother.

For this edition of Business Daily, Devina Gupta talks to Indian entrepreneur and social media influencer Masaba Gupta.

The daughter of Indian actor Neena Gupta and West Indian cricketer Sir Viv Richards, Masaba discusses how her mixed heritage has inspired the vibrant prints she's become famous for.

(Picture: Masaba Gupta)

Presenter: Devina Gupta Producer: Lexy O'Connor