LEADING BRANDS® — Wavebreak Podcast Scaling YouTube Shorts Into Your #1 Marketing Channel
John Roman joins the Wavebreak Podcast to talk about BattlBox and how the 8-figure subscription box company has grown revenue by leveraging organic content.
In this episode you’ll learn:
- How BattlBox scaled YouTube Shorts into their #1 Marketing Channel in less than 12 months
- The impact of a dedicated Netflix Series on their revenue, plus how the show was originally picked up by Netflix
- Additional organic content strategies that are working now for BattlBox
John Roman currently serves as Chief Executive Officer for The BattlBox Group.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.